Overview

As part of the Digital Product team, I helped design, prototype and launch the Player Pack. This suite of guitar tools - available as an in-app purchase - includes an advanced tuner mode upgrade for the basic tuner and a play-along feature that lets users choose a from a library of high fidelity drum beat samples.

I worked on UX, Art Direction, UI Design, Design QA, and supported the agile engineering team through development sprints. The features were a hit with the million+ users of the app and this project created a new 6-figure revenue stream for Fender Digital.

Role

UX Design, Art Direction