Overview

For the launch of their luxury car rental service in London, Enterprise wanted to refresh their online presence to better appeal to high-net-worth customers they target and better reflect the white glove service they provide. Working directly with business managers in the U.K. and Enterprise's brand team, I created a new brand direction with a high-end aesthetic

that aimed to create an understated and elegant backdrop to the beautiful vehicle imagery. This project had a quick turnaround and I was involved at all stages. I participated in the strategic conversations, gathered business requirements, collaborated on UX/wireframing, created the design direction, oversaw production designers and even did some CSS coding during QA.

Role

Creative Direction, Visual Design, UX Design